Your personal webmaster can set up and/or manage a wide range of e-marketing campaigns for you using different business models to achieve your companies targets and enlarge the brand awareness for your products/services.
Social Media Management
Social media such as Facebook, X (Twitter) and YouTube, are a powerful tool for brand awareness, product promotion and customer relationship. Your personal webmaster can set up and manage your social media accounts for you.
Newsletters can be sent regularly to subscribers to inform them about certain topics that could be of interest to them. General attributes like news, upcoming events in your company, as well as contact information for general inquiries can be included in your newsletters.
By sending out your newsletter at regular intervals you keep your existing customers informed about your activities and you create brand awareness with your potential new customers. It strengthens your company image and is currently one of the most important forms of direct marketing.
Communicating with your customers via e-mailings has several benefits:
- very fast (delivered within seconds or minutes)
- possibility to 'push' the message to your audience
- paper-free thus 'green'-communication
- very low cost
- highly effective
- easy to track Return On Investment
LuckyWebbing can provide you with specific newsletters-software with the following features:
- send newsletters from a few to more than hundreds of thousands of subscribers
- html email messages
- completely customized templates
- dynamic content
- user specific content
- send a web page
- send attachments
- scheduled sending
- automatic repetition
- open/view, clicks, links and url tracking
- statistics by message, url or subscriber
- advanced bounce handling
LuckyWebbing can prepare professional templates for your emailings or even manage emailing campaigns for you.
RSS or Really Simple Syndication is a family of web feed formats you can use to publish frequently updated information such as blog entries, news headlines, audio, and video in a standardized format to the subscribers of your RSS-feed.
An RSS document (which is called a 'feed', 'web feed', or 'channel') includes full or summarized text, plus metadata such as publishing dates and authorship.
Web feeds benefit you as a publisher by letting you syndicate content automatically and they benefit readers who want to subscribe to timely updates from your website.
A standardized XML-file format allows the information to be published once and viewed by many different programs.
RSS-feeds can be read using software called 'RSS-readers', 'feed readers', or 'aggregators', which can be web-based, desktop-based, or mobile-device-based. The user subscribes to a feed by entering into the reader the feed's uri or by clicking an RSS-icon in your website that initiates the subscription process.
The RSS-reader checks the user's subscribed feeds regularly for new information, downloads and updates that it finds, and provides a user interface to monitor and read the feeds.
RSS-feeds are an easy-to-maintain channel to keep in continuous contact with your subscribers/customers.
Participation in Forums
Your personal webmaster can moderate (manage) your own forums on your behalf.